Several initiatives have been taken by central government and states such as ASHA in Assam , KISSAN and e-Krishi in Kerala, Krishi Maratha Vahini in Karnataka etc. aimed at meeting challenges facing the agriculture sector in the country and have met with varying degree of success. As such, to consolidate learning from the past, integrate present diverse and disparate efforts and upscale them to cover the entire country, Agriculture has been included as a MMP in NeGP and is to be operationalised by Department of Agriculture and Cooperation (DAC).

The typical services envisaged in Agriculture as an MMP include:

Information to farmers on seeds, fertilizers, pesticides

Information to farmers on Govt. Schemes

Information to farmers on Soil recommendations

Information on crop management

Information on weather and marketing of agriculture produce

DAC has adopted twin strategy to spearhead implementation of MMP in Agriculture through AGRISNET & two portals AGMARKNET & DACNET